Fiddler on the Roof

Designed by a team comprising renowned international architects Swanke Hayden Connel Architects, USA (architects of Trump Towers, New York), and C P Kukreja & Associates, India, Gold Souk is being promoted by the Aerens Group, one of the leading real estate developers of Delhi.
The country’s first exclusive jewellery mall, the ‘Souk’, meaning bazaar in Arabic, is all set to provide a whole new experience in jewellery shopping by bringing leading jewellers from all over India and abroad under one roof. For all you jewellery-addicts out there, Gurgain’s Gold Souk is definitely the ultimate jewellery destination for this festive season.

Area: 1,80,000 square feet, spread over five floors.

Range of products: Bangles, rings, earrings, chains, necklaces, kundan sets, diamond sets, watches…Mainly jewellery and high-value fashion accessories. Gold Souk offers ornaments in gold, silver, platinum, diamond and other precious and semi-precious stones. Designs here range from trendy international styles to traditional Indian handcrafted work, such as filigree work, kundan work and much more.

The USP: Probably India’s first enclosed, high-security and hassle-free jewellery bazaar that brings master jewellers, top brands and target customers together on the same platform. The average jewellery shopper will be able to access all traditional Indian jewellery styles as well as international trends, right under this roof!

Brands: Top international as well as national brands, such as Hammer Plus, Espirit, Hugo Boss, Citizen, Celeste, Asmi, D’damas, Sangini, Nakshatra, Vygnus, Nirvana, I.K. Silver and many more.

Jewellers: Leading jewellers with their outlets at the Gold Souk include the Dubai-based 22-karat retailer, Alukkas; Kolkata’s traditional master jewellers, B.C. Sen and M.P. Jewellers; Mumbai’s Classic Diamonds, Notandas & Sons, S.K. Gems, Prism and Genesis; and Delhi’s premium jewellery retailer, Bholasons, besides Hazoorilal & Sons, Kaaya, Champalal Jewellers, Zever, JKJ & Sons, Chain House and Rattan Chand Jwala Prasad. Other jewellery houses include Bishan Dayal & Sons from Cuttuck and Talwar Jewelers from Chandigarh.

Anchor store: Avenue Montaigne, one of the largest jewellery brand stores in India. Spread across 10,000 square feet, this outlet offers over 50 jewellery, watch and lifestyle accessory brands for its customers.

Price range: Starting from Rs5,000 to Rs100,000,000.

Customised/ readymades: Gold Souk’s ‘Designer’s Gallery’ is probably the first of its kind in the country. Housing some of our best-known jewellery designers – such as Manish Khattar, Urmila Kumar, Monica Kapur, Ruhee Nanda, Rosily Paul and Love Agarwal – it offers a wide array of custom-made jewellery options for customers.

Other facilities: A 7,000 square feet exhibition space, a food court on the third floor, a dedicated children’s play area, a beauty salon and ATM and bank counters. In addition to such services, it is also worth nothing that the building has been specially designed for the convenience of physically challenged and elderly customers.

Upcoming attraction: An executive lounge on the fourth floor (for bored husbands whose wives are out shopping for jewellery!) that will be complete with facilities for refreshments, entertainment and dedicated net connections. Entrance to it will be by invitation from jewellery stores or through tie-ups with credit card companies.

Security: Gold Souk provides state-of-the-art security arrangements – such as metal detectors, close circuit cameras, identification cards, X-ray machines, access control, fire detection and response systems – for both its valued customers as well as tenant retailers.

Product guarantee: The jewellery outlets showcased at Gold Souk are hallmark establishments that come with their own brand equity.

Parking: Two-level basement parking, which can accommodate nearly 1,500 cars.

Timings: 11:00am–8:00pm

Days closed: Wednesdays

Future plans: Nine other Gold Souks are in the pipeline across the nine Indian cities of Mumbai, Kolkata, Chennai, Ludhiana, Jaipur, Ahmedabad, Bangalore, Hyderabad and Cochin.

Address
C-Block, Sushant Lok, Phase I, Gurgaon

Inputs: Saon Bhattacharya
Photographs: Vipin Kardam